Orbitz Worldwide (NYSE:OWW) today announced that it has named Jeffrey Davidoff as Senior Vice President and Chief Marketing Officer.
"It is important we take advantage of our growing and expanding international footprint and leverage marketing synergies where they exist," said Steve Barnhart, CEO and president, Orbitz Worldwide," The appointment of Jeff Davidoff injects new energy, insights and passion into our company's highly recognized brands, and sets the stage for a global approach to our offline and online marketing programs."
Davidoff, 45, joins Orbitz Worldwide with nearly 20 years' experience in marketing, most recently serving for the last six years as Vice President of Brand Marketing and Communications at Whirlpool Corporation. While at Whirlpool, he was responsible for brand positioning, consumer insight, integrated marketing plan development and execution, and in-market performance evaluation for a multi-billion dollar U.S. business. His work supported sales of the company's Whirlpool, Maytag, Amana, KitchenAid and Jenn-Air brands, including leading development and execution of the global campaign for the flagship Whirlpool brand.
"I'm excited by the challenge to create a stronger connection with our consumers and opportunity to build an integrated, global marketing practice at Orbitz Worldwide," said Jeff Davidoff, Senior Vice President and Chief Marketing Officer, Orbitz Worldwide. "The Orbitz Worldwide portfolio of brands are highly recognized in e-commerce, and I look forward to translating that awareness into increased bookings here in the United States, Europe, Asia Pacific and as the company enters new markets."
Prior to joining Whirlpool, Davidoff was a founding member of UPSHOT, an industry recognized marketing agency, headquartered in Chicago, Illinois, that focuses on brand marketing, experiential marketing, and retail promotion. While at UPSHOT, he was responsible for account management and new business development. Davidoff also served as a vice president for Citibank N.A.'s national marketing division, where he held several other positions within the company.
Davidoff received his MBA from Northwestern University's Kellogg School of Management in Evanston, IL. He graduated with a bachelor of arts degree from Dartmouth College.
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